The Midterm

A compariative analysis of these three cases (from your textbook):

1. Marketing Plastic Resins
2. Automotive Headlamps
3. Makrolon: The High-Tech

Must include:

• Competitive Analysis (Porter's Five Forces)
• Value Chain Analysis with value proposition / the total offering
• Product Life Cycle Analysis
• Channel Relationship Analysis
• The Buying Centre Analysis
• External Environment Analysis including PESTLE

Format:

• Typed / Traditional Format
• Powerpoint slide Format
• Research required, APA in-text citation.
• Hard-copy / printed

Due:

• June 4th, start of class

Marks

• 25% (was 20%, changed by class vote on May 23)