Client Project Milestone 2 - Analyzing the Client

Due: Thurs, June 6

Format: PDF uploaded and shared to me and your client from your Google Drive account AND typed / printed copy at the start of the class

Components:

• Competitive Analysis (Five Forces)
• TOWS Analysis
• Life Cycle Analysis
• Brand Analysis
• Marketing Channel Analysis
• CRM Analysis

Requirements:

• Typed
• APA citation / research based
• Client ready (presentable)
• Length doesn't matter (doesn't mean that long is better though), fluff won't get you extra marks