LastMile Corporation Case

In this case, LastMile's CEO is face with a decision on who to partner with for the development and launch of LastMile's new product. LastMile has two offers on the table and is trying to decide how to proceed.

The full case study is in your course textbook (Vitale), page 423.

Case Questions & Points of Focus:

1. What are the channel relationship considerations that are at work in this case?
2. What are the advantages / disadvantages of the solutions and alternatives for partnership?
3. HINT: work through the slides and text, see how each term would be reflected in the case. The key chapter for this case is chapter 14.
4. And don't forget to use the identifying, diagnosing, and recommending model for gathering your thoughts.
 

Discussion Notes due and In-class Discussion due Tues, May 21.
Full case notes due Thurs, May 23.