Client Project Milestone 1 - Defining the Client

Due: Tues, May 21

Format: PDF uploaded and shared to me and your client from your Google Drive account AND typed / printed copy at the start of the class

Components:

• Client Overview
• PESTLE Analysis
• Basic Value Chain Analysis with a focus on the value proposition and total offering as the client sees it
• Their market segments as the client sees them and potential segments not addressed
• Overview of their 5 P's

Requirements:

• Typed
• APA citation / research based
• Client ready (presentable)
• Length doesn't matter (doesn't mean that long is better though), fluff won't get you extra marks