When Facebook (FB) bought Instagram for $1B last year, it was a startup less than 2 years old. Its photo app attracted over 30m
users and sported an eye-popping user growth curve. Since then,
entrepreneurs, VCs and pundits have actively wondered who would be next. I think we know now. And, ironically, it isn't a natively mobile service.
On Sunday, it was reported that Yahoo's (YHOO) board approved the acquisition of Tumblr for... [read the rest]
Showing posts with label channel relationships. Show all posts
Showing posts with label channel relationships. Show all posts
Tuesday, May 21, 2013
Tuesday, May 14, 2013
LastMile Corporation Case
In this case, LastMile's CEO is face with a decision on who to partner with for the development and launch of LastMile's new product. LastMile has two offers on the table and is trying to decide how to proceed.
The full case study is in your course textbook (Vitale), page 423.
Case Questions & Points of Focus:
The full case study is in your course textbook (Vitale), page 423.
Case Questions & Points of Focus:
- What are the channel relationship considerations that are at work in this case?
- What are the advantages / disadvantages of the solutions and alternatives for partnership?
- HINT: work through the slides and text, see how each term would be reflected in the case. The key chapter for this case is chapter 14.
- And don't forget to use the identifying, diagnosing, and recommending model for gathering your thoughts.
Discussion Notes due and In-class Discussion due Tues, May 21.
Full case notes due Thurs, May 23.
Full case notes due Thurs, May 23.
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