Team Industrial Organizational Marketing Plan Assignment

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The major assignment for this course is the B2B marketing plan. Each team will work with a B2B client (as assigned by the instructor) throughout the semester to create a viable, implementable plan based on their needs. You are required to integrate class and text learnings into your final plan.

Major components of the plan will include a SWOT analysis, a PESTLE analysis, value chain analysis, determination of the target market(s), opportunity analysis and the channel and brand strategy recommendations. A detailed rubric for this project will be provided by the instructor by class 3.

Teams will be asked to use Google Docs as your tool for project management. The folders should be shared with the instructor from the beginning. There should be at least three files created within that folder – the team task list, the plan and the presentation. Team members will receive the same mark, however, in certain circumstances the instructor may choose to change an individuals mark based on contribution.

These plans will be presented and defended to the clients by the student teams on June 13. The final submission will include the marketing plan, the powerpoint slides and a link to the slides posted on slideshare.net.

Your presentations and written plans are due June 13th.