Individual Case Preparation and Participation Assignments

5 cases x 10% each case = 50%

Case analysis is the primary pedagogical tool in this course. In other words, while concepts and frameworks particular to the area of B2B strategy will be presented, the majority of class time will be devoted to exploring how tools and strategic thinking can be applied to a B2B situation, in decision making and in making recommendations.

Your mark is made up from two distinct components: case preparedness and participation. At the start of each case discussion, you are required to submit a copy of your speaking notes for the case to be discussed. These notes should be completed prior to class based on your chapter readings, supplementary readings and thorough reading of the case.

Using your notes, you are required to contribute in a meaningful way to the class case discussion. At the start of each case conclusion of each class session, participation will be graded as follows: 0 – did not participate; 2 – participated; 3-5 – participated actively (where actively will be determined by clear demonstration of mastery of case data and/or application of course concepts to advance discussion of key points). Students will also have an opportunity to assess their participation in cases.

Written Case Notes = 5%
Copy submitted to instructor prior to case discussion (start of class)

1.       Identification of the key issues. (Sharp, clear-cut size-up of the issues)

2.       Listing of alternative courses of action that could be taken. (Do not rely upon just your opinion—support it with evidence!)

3.       Evaluation of alternative courses of action. (Weighed the pros and cons of various alternative courses)

4.       Recommendation of the best course of action.

Case Participation = 5%

Must be present to receive case participation marks

●    3% evaluated by instructor, 2% self reflection

●    Active participation is defined as:

o        being prepared and at the same time responsive to the discussion how it unfolds;

o       defending your ideas, convincing and persuasive;

o       providing supporting evidence and reasons to your comments;

o        meaningful contribution of new insights rather than just agreeing with others or summarizing the case;

o        showing interest and a keenness to learn from others comments but providing rebuttal comments when others contribute.

●    There is not a set number of comments that must be made, but rather a conscience effort to be engaged in the case learning. This could mean one amazing insightful comment or several mini-insights.