Rogers' Chocolates Case Study

A new president has been hired to double or triple the size of Rogers' Chocolates, a high end chocolate producer and retailer in Victoria, British Columbia. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company with manufacturing, retailing, wholesaling and Internet operations.

Students click here for full case (will need to request permission for access) >>

 

Case Questions & Points of Focus:

1. As always, start with what is the root of the issue?
2. What is the value proposition? (think value chain analysis)
3. What external factors played a significant role in this situation?
4. What segments have been ignored?
5. HINT: work through the slides and text, see how each term would be reflected in the case.
6. And don't forget to use the identifying, diagnosing, and recommending model for gathering your thoughts.
 

Discussion Notes due and In-class Discussion due Tues, May 21.